‘MMc401.2 ‘identity project’

unique Identity Research

What is Graphic design ?

Graphic design is the art of visual communication through the use of images, words, and ideas to give information to the viewers in your own unique way and style. All great graphics designers have their own way of showing to other people representation of their unique identity, by using different design principles such as balance, contrast and emphasis to attract different age audience, make them interested and at the same time also make people remember them.

 

For example: this is a logo of a fames adidas brand that all people know and remember for their excellent sporting goods. But if you compare their different logo on the left side you can see that there is no name but just three lines. Because adidas company have created for a really long time sporting goods that have only three stripes at the sides and not always any letters, our brain can quickly and easily distinguish the brand just by this three basic symbols that can be easily remembered.

Balance

Just by knowing the words balance, people know straight away that something is placed perfectly in order not always in perfect symmetry. Graphics designs created using balance have their parts arrangement planned, keeping a visual pattern, colour or shape. Balance is also considered a concept based on human perception and the complex nature of the human senses. For example if something is created on a piece of paper in large size, humans have a perception of a visual feeling that something is symmetry equal in real life or it weighs a lot.

I have chosen this image of two fish created by Margaret Singley showing her own idea of balance. Because the fish are placed in a never ending sequence perfectly balanced between dark and white colour, equal proportions all most like if the picture was telling a story of a never ending balance between good and evil, dark and white colour.

Emphasis

in graphics design is defined as making a specific element stand out or draw attention to the viewers eye. Emphasis can be achieved in graphic design by placing elements on the page in positions where the eye is naturally drawn, so in these case middle of the page also adding a red colour to attract even more attention.

Contrast

is distinguishing by creating differences in pictures . Some ways of creating contrast among elements in the graphics design is by include contrasting colours, sizes or shapes.

This is one of the few simple but famous pictures created by Apple company using visual balance and mostly contrast developed in a unique way that attract viewers eye, and mostly can make people distinguish different part of the image such as white headphones connected to "iPod". Also a girl created in black colour can be viewed by anyone  giving people a feeling that this person can be from any country or place in the globe. In other words the apple brand is telling other people that this product can be obtained in any country used by any one.